by Richard Subber | Jul 4, 2026 | American history, Book reviews, Books, History, Poetry
the new railroads carried books west…
Book review:
Literary Publishing in America: 1790-1850
by William Charvat
Philadelphia, PA: University of Pennsylvania Press, 1959
William Charvat offers, probably, more appealing detail than you ever imagined about American novels, short stories, and poems around the turn of the 19th century.
Writing was then, as it is now, a tough business for writers and publishers. Literary Publishing in America confirms that most writers didn’t get rich, and more than a few publishers managed to turn a really good buck.
In America, the market-expanding extension of railroads westward from the east coast had a lot to do with publishing success and the evolution of American reading taste.
Hint: the inland readers largely went for the romance-based novels, trashy and otherwise.
Hint: poetry has always been a tough slog for poets—ain’t much money in it.
Hint: history, and a historical context, were significantly important in the formation of the reading public’s taste for fiction.
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Book review. Copyright © Richard Carl Subber 2026 All rights reserved.
The Collected Poems of Sara Teasdale…book review
Literate, but impersonal
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As with another eye: Poems of exactitude with 55 free verse and haiku poems,
and the rest of my poetry books are for sale on Amazon (paperback and Kindle)
and free in Kindle Unlimited, search Amazon for “Richard Carl Subber”
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by Richard Subber | Jul 2, 2026 | Joys of reading, My poetry, Poetry
try again
hot
The star of day,
it sears the sky,
it turns away
my faltering eye,
yet it compels another try,
I know of course it cannot stay,
it fades so soon in climbing high.
April 12, 2026
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My poetry. Copyright © Richard Carl Subber 2026 All rights reserved.
Book review: The Comanche Empire
the other story of the American West…
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Seeing far: Selected poems with 47 free verse and haiku poems,
and the rest of my poetry books are for sale on Amazon (paperback and Kindle)
and free in Kindle Unlimited, search Amazon for “Richard Carl Subber”
Your comments are welcome—tell me what you’re thinking.
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by Richard Subber | Jun 30, 2026 | Language, Tidbits
“…Go and tell the guy what you want.”
The wisdom of David Mackenzie Ogilvy (1911-1999)
This is trenchant advice on how to write well—still relevant almost 45 years after it was written by David Ogilvy, who was renowned in the late 20th century as “The Father of Modern Advertising.”
Now, to be sure, Ogilvy’s legendary sway in the ad biz was recognized in pre-internet, pre-wired, pre-Twitter days when ad copy was deemed more salient and more powerful than ad buzz.
Indeed, Ogilvy’s famous memo “How To Write” was circulated far beyond the Mad Men-world of his agency, Ogilvy & Mather, after he wrote it on September 7, 1982.
Here it is:
- Read the Roman-Raphaelson book on writing. Read it three times.
- Write the way you talk. Naturally.
- Use short words, short sentences and short paragraphs.
- Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
- Never write more than two pages on any subject.
- Check your quotations.
- Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
- If it is something important, get a colleague to improve it.
- Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
- If you want ACTION, don’t write. Go and tell the guy what you want.
At this point, I know I shouldn’t embarrass myself by trying to reconceptualize or translate Ogilvy’s observations for you…
OK, I can’t resist this one: I think Item 10 is the best. In today’s wired world this can be translated to “If you want to reach an agreement or have an argument, don’t send a text or email when you can call the other party or talk face-to-face.”
Note: the reference in Item 1 is to a now-standard work by Kenneth Roman and Joel Raphaelson, Writing That Works: How to Communicate Effectively in Business. A 3rd edition was issued in 2000.
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Copyright © Richard Carl Subber 2026 All rights reserved.
Book review: Shantung Compound
They didn’t care much
about each other…
by Langdon Gilkey
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My first name was rain: A dreamery of poems with 52 free verse and haiku poems,
and the rest of my poetry books are for sale on Amazon (paperback and Kindle)
and free in Kindle Unlimited, search Amazon for “Richard Carl Subber”
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by Richard Subber | Jun 28, 2026 | Theater and play reviews
weeping in silence…
Movie review:
Chinatown
Chinatown is a see-it-again confirmation of the finality of sadness that can’t be undone.
Jack Nicholson is the in-your-face private detective, Jake Gittes, and Faye Dunaway is Evelyn Mulwray, the desperately unhappy wife-mother who seems to be everybody’s victim—both of them in Oscar-nominee performances.
Chinatown (1974, rated R, 130 minutes) mostly doesn’t take place in Chinatown—the story could happen anywhere. There is enough of intrigue, and enough of human failing, and enough of human courage. There is ambition, and yearning, and avarice, and benevolence, and hints of love.
It is a tantalizing story about people you don’t want to be, and people you hope may achieve better lives, and people who must finally face the reality of life on the wrong track.
At the end you will be weeping in silence.
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Movie review. Copyright © Richard Carl Subber 2026 All rights reserved.
Book review: “The Gentle Boy”
The Puritans had a dark side…
by Nathaniel Hawthorne
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Above all: Poems of dawn and more with 74 free verse poems,
and the rest of my poetry books are for sale on Amazon (paperback and Kindle)
and free in Kindle Unlimited, search Amazon for “Richard Carl Subber”
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by Richard Subber | Jun 25, 2026 | Language, My poetry
spreading the welcome
Plain talk
Alone, so much alone,
but so far from lonely.
I look ahead to the trail that waits,
I look back to the fading trail
that beckoned me to pass,
the plain retreats to distant crags,
the land invites a careless step,
the trail can wait.
This great space, so open,
so mute, such emptiness
framed for imagination and desire,
I sow my thoughts
and spread my welcome
to the eager land
that pulls my step,
and kindles my bright gaze
as I embrace this moment,
and understand that here
it is impossible to be lonely.
April 16, 2026
Inspired by “At the Seven-Mile Ranch, Comstock, Texas” (1982)
by Naomi Shihab Nye (b1952)
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My poetry. Copyright © Richard Carl Subber 2026 All rights reserved.
Book review: An Empire on the Edge
by Nick Bunker
The British wanted to win
the Revolutionary War,
but they had good reasons
for not trying too hard…
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Above all: Poems of dawn and more with 74 free verse poems,
and the rest of my poetry books are for sale on Amazon (paperback and Kindle)
and free in Kindle Unlimited, search Amazon for “Richard Carl Subber”
Your comments are welcome—tell me what you’re thinking.
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